SEO

PPC vs SEO

PPC vs SEO: Outlining The Pros, Cons, and Differences

When it comes to boosting your traffic, you have two options: pay per click (PPC) or search engine optimization (SEO). Today, we’re going to compare PPC vs SEO and talk about the pros and cons of each, highlight how they are different, and even touch on whether or not you should use them together.

SEO Audit

Why You Should Hire an SEO expert for Your Business

SEO, or search engine optimization, is essential if you want to drive traffic to your business. There are some things you can do on your own to boost your SEO, but ultimately you’ll need to hire an SEO expert. Here’s why.