SEO, or search engine optimization, is essential if you want to drive traffic to your business. There are some things you can do on your own to boost your SEO, but ultimately you’ll need to hire an SEO expert. Here’s why.
Search engine optimization is the most effective way to bring traffic to your website. In fact, if you don’t have a solid SEO strategy backing your online venture, you’re not likely to get very far.
There are a number of ways to improve your search engine optimization. First, you should understand the nature of search engines and what they deem relevant. Second, you need to identify tools to help you sculpt your site into one that will sit well with the most popular search engines.
There’s a lot you can do on your own, but you can only get so far by yourself. If you want to see big results, you’ll need to hire SEO professionals.
We’ll cover some of the foundations of search engine optimization, as well as ways that you can get in touch with those who will help you optimize your site.
Basics of Search Engine Optimizations
The first thing that you need to know about search engines is that they choose their results based on an algorithm. Each engine uses a different algorithm, placing different value on different elements of the site. There are, however, a few constant values that you should focus on.
Backlinking is the process of gathering a collection of links to and from your site. The more connections that you have with other sites, the more relevant you will appear to the search engine. Not to mention, your traffic will improve independently through links alone.
Not all links hold the same value, though. It might seem intuitive to overload your site with links to the most popular sites on the internet. You could just comment excessively on social media, gathering thousands of links a day.
This method seems like it would work, but it will actually hurt your odds of coming up on a search. Search engine algorithms are designed to help the users, not the site owners. For that reason, using excessive links and keywords on your site will make you less relevant.
The best way to gather links is by contacting other sites in your niche and producing quality content that others will want to represent on their site. If you blast the internet with links to your site, you’ll be spamming. Spamming is the biggest mistake you can make on the internet.
The next tenet of SEO is keyword optimization. There are a variety of keyword tactics available online, but the general rule of thumb is to use in moderation. Optimization comes from a blend of different factors, not an excess of one.
Use keywords intentionally and naturally in the text of your article. Don’t attempt to force a large amount of one word or phrase into your page because it will flag the search engine. Remember, the algorithm is trained to avoid sites that try to cheat the system.
It is geared toward sites that will benefit the user. Your primary goal should be quality content with keywords sprinkled here and there. Another thing to consider is the architecture of your site.
Make sure that your site is arranged in a way that’s intuitive, hierarchical, and relevant. By this, we mean that your site should be easy to navigate. Additionally, when constructing an article, be sure to use the title and header functions in your word processing interface.
Most of these interfaces have a button that you can click to signify that a specific phrase is a title, heading, or subheading. Most people will simply adjust the font and size of the text, but it’s actually key to use the title functions.
Use these functions to signify importance because the search engines use headings as a means of determining relevance.
Black Hat Seo
There are two categories of SEO, called white hat and black hat. White hat refers to the organic optimization described above, while the black hat is the method of cheating the system.
Blackhat SEO tries to identify loopholes in the search engine algorithm and exploit them. As we’ve mentioned a couple of times, search engines are programmed to recognize people who do this. You will be penalized if you over-link, spam, or cheat the system in any other way.
This method can often get a lot of traffic right off the bat, but you are eventually going to experience penalties from the search engine. It can be difficult to know when you’re committing these SEO no-no’s, though, so it can be useful to contact the pros.
Why You Should Hire SEO Professionals
Basic SEO is manageable by yourself, but you need to get in touch with a professional if you actually want to make some impact. SEO experts have a knowledge of how to effectively optimize your site and get results quickly.
They Have Knowledge That You Don’t
Search engine algorithms are constantly changing and evolving, shifting the quality of each site’s optimization as they adjust their preferences. On top of that, each search engine uses different algorithms with different specifications.
SEO experts understand these changes and how to mitigate sites, adjust optimization, and understand the value of keywords and links.
You Will End up Making Money
Personally optimizing your site may keep you afloat, but the soft touch of an expert will make you money in the long run. Look at hiring a professional as an investment that has an infinite potential. If you can optimize your site well enough, the entire internet is your oyster.
You Won’t Risk Damaging Your Site
The line between white and black hat SEO can be quite thin. That means that if you make one bad move, your site could be taken out of the search engine’s index. Whether you appear to be spamming or you do business with an illegal site, you run the risk of harming your site.
Get in Touch with a Professional Now
Digital marketing and SEO professionals have the knowledge to give your site an edge on the competition. Different professionals have specified knowledge of different niches, so you’ll make sure you choose the right one for your website.
If you want to hire an SEO expert, contact me and I would be happy to help you!