Do you have a solid plan to make your business stand out from the crowd? Here’s what you need to know so you can put your business on the path towards digital marketing success.
Did you know that more than half of small businesses don’t have a website? In this day and age, that’s a recipe for disaster. However, throwing together a basic website and hoping for the best won’t do you any favors, either.
Have you had an SEO audit recently? If not, you may be missing out on your opportunity to find out exactly what’s working on your site and what needs improvement. Here are 7 powerful reasons to have your site audited right away.
When it comes to boosting your traffic, you have two options: pay per click (PPC) or search engine optimization (SEO). Today, we’re going to compare PPC vs SEO and talk about the pros and cons of each, highlight how they are different, and even touch on whether or not you should use them together.
Have you thought about adding Search Engine Marketing to your current strategy? Before you dive in, there are some things you need to know. Here are the basics to help you get started.
There are two parts to an online search marketing strategy. One is search engine optimization (SEO) and the other is search engine marketing (SEM).
SEO, or search engine optimization, is essential if you want to drive traffic to your business. There are some things you can do on your own to boost your SEO, but ultimately you’ll need to hire an SEO expert. Here’s why.
Have you ever ventured into the web analytics pages on Facebook, Twitter, or your personal website and walked away confused? The data we collect is only as good as our interpretations of it. If you’ve ever found yourself asking “what are web analytics?” This guide will help you
CRO 101: Everything You Need to Know About Conversion Rate Optimization.
You have invested a lot of money on this website. Now, why the heck isn’t it producing any leads? This is the battle cry of the frustrated business owner, and what they say when they approach a conversion rate optimization expert.
he worldwide digital marketing industry was worth over 225 billion dollars as of 2017. That number is projected to grow to a whopping 335 billion by 2020.
Why are companies investing so much in their digital marketing efforts?