7 Reasons Why You Need a SEO Audit Today

By | 2018-08-22T19:45:16+00:00 August 22nd, 2018|SEO|

Have you had a SEO audit recently? If not, you may be missing out on your opportunity to find out exactly what’s working on your site and what needs improvement. Here are 7 powerful reasons to have your site audited right away.

Did you know that auditing your website can improve your conversion rates?

Website audits can be exactly what your digital marketing strategy needs. Audits give you a chance to identify what is working with your website–and what’s holding you back from maximizing your ROI.

If you have a background in web design or online advertising, you may feel that a website audit is simply unnecessary. However, it may just be the wisest investment you make this year.

In this post, we’ll […]

PPC vs SEO: Outlining The Pros, Cons, and Differences

By | 2018-08-20T22:30:21+00:00 August 20th, 2018|PPC, SEO|

When it comes to boosting your traffic, you have two options: pay per click (PPC) or search engine optimization (SEO). Today, we’re going to compare PPC vs SEO and talk about the pros and cons of each, highlight how they are different, and even touch on whether or not you should use them together.

There are now more than 1.9 billion websites online. If you’re hoping to beat your competitors in the search results, you may be considering search engine optimization (SEO) or pay per click (PPC).

Which one is right for your business? In this post, we’ll compare PPC vs SEO, […]

Search Engine Marketing: Everything You Need to Know About PPC

By | 2018-08-15T15:41:05+00:00 August 15th, 2018|PPC|

Have you thought about adding Search Engine Marketing to your current strategy? Before you dive in, there are some things you need to know. Here are the basics to help you get started.

There are two parts to an online search marketing strategy. One is search engine optimization (SEO) and the other is search engine marketing (SEM).

Both have the same ultimate goal of your website being displayed at the top of a search engine results page. The difference between the two is simple. SEO improves your organic reach, whereas, SEM improves your paid reach.

The majority of consumers who have the intention to make a purchase are clicking on paid advertisements after entering a search query into Google.

If you focus […]

Why You Should Hire an SEO expert for Your Business

By | 2018-06-27T03:01:01+00:00 July 2nd, 2018|SEO|

SEO, or search engine optimization, is essential if you want to drive traffic to your business. There are some things you can do on your own to boost your SEO, but ultimately you’ll need to hire an SEO expert. Here’s why.

Search engine optimization is the most effective way to bring traffic to your website. In fact, if you don’t have a solid SEO strategy backing your online venture, you’re not likely to get very far.

There are a number of ways to improve your search engine optimization. First, you should understand the nature of search engines and what they deem relevant. Second, you need to identify tools to help you sculpt your site into one that will sit well with the […]

Web Analytics: What They Are and How to Use Them to Improve Your Business

By | 2018-07-12T02:43:18+00:00 June 27th, 2018|web analytics|

Have you ever ventured into the web analytics pages on Facebook, Twitter, or your personal website and walked away confused? The data we collect is only as good as our interpretations of it. If you’ve ever found yourself asking “what are web analytics?” This guide will will help you.

Want to learn more about web analytics?

Did you know the web analytics market is projected to grow to $3.09 billion in 2019? That’s a compound annual growth rate of 18.3%. The question to ask yourself is why?

What are web analytics, and why are big names like Google and Microsoft investing tens of millions of dollars into this market? Let’s answer the why first.

Money.

That’s it, pure and simple. Marketers have a need. […]

Conversion Rate Optimization for Dummies

By | 2018-06-30T02:28:59+00:00 June 26th, 2018|Conversion Rate Optimization|

CRO 101: Everything You Need to Know About Conversion Rate Optimization

You have invested a lot of money into this website. Now why the heck isn’t it producing any leads? This is the battle cry of the frustrated business owner, and what they say when they approach a conversion rate optimization expert.

They spent months developing their website, and invested in all the new technology, bells, and whistles. They’re going to turn it on, go to bed for the night, and wake up in the morning with a lead funnel overflowing because it’s so full.

Why didn’t this happen?

Most of the time, this doesn’t happen because companies are just simply not investing money in conversion marketing. But without it, you’re drilling a […]

5 Things You Need for Any Digital Marketing Campaign

By | 2018-08-22T19:46:27+00:00 June 26th, 2018|Best Practices|

The worldwide digital marketing industry was worth over 225 billion dollars as of 2017. That number is projected to grow to a whopping 335 billion by 2020.

Why are companies investing so much in their digital marketing efforts?

Because there are 1.8 billion websites online right now. With that kind of competition, it’s more important than ever to leverage top-notch marketing to cut through the noise.

If you’re considering digital marketing to stand out in today’s impacted online world, you may be asking a lot of questions.

How should you roll out your marketing campaign? Which digital marketing mediums should you use? What will give you the most ROI?

To help add some clarity to your marketing journey, I’ve put together this post […]