Pay per click. Everything you need to know about Search Engine Marketing and Social Media Advertising. Learn useful tips about paid search.

PPC vs SEO: Outlining The Pros, Cons, and Differences

By | 2018-08-20T22:30:21+00:00 August 20th, 2018|PPC, SEO|

When it comes to boosting your traffic, you have two options: pay per click (PPC) or search engine optimization (SEO). Today, we’re going to compare PPC vs SEO and talk about the pros and cons of each, highlight how they are different, and even touch on whether or not you should use them together.

There are now more than 1.9 billion websites online. If you’re hoping to beat your competitors in the search results, you may be considering search engine optimization (SEO) or pay per click (PPC).

Which one is right for your business? In this post, we’ll compare PPC vs SEO, […]

Search Engine Marketing: Everything You Need to Know About PPC

By | 2018-08-15T15:41:05+00:00 August 15th, 2018|PPC|

Have you thought about adding Search Engine Marketing to your current strategy? Before you dive in, there are some things you need to know. Here are the basics to help you get started.

There are two parts to an online search marketing strategy. One is search engine optimization (SEO) and the other is search engine marketing (SEM).

Both have the same ultimate goal of your website being displayed at the top of a search engine results page. The difference between the two is simple. SEO improves your organic reach, whereas, SEM improves your paid reach.

The majority of consumers who have the intention to make a purchase are clicking on paid advertisements after entering a search query into Google.

If you focus […]