Have you ever ventured into the web analytics pages on Facebook, Twitter, or your personal website and walked away confused? The data we collect is only as good as our interpretations of it. If you’ve ever found yourself asking “what are web analytics?” This guide will will help you.
Want to learn more about web analytics?
Did you know the web analytics market is projected to grow to $3.09 billion in 2019? That’s a compound annual growth rate of 18.3%. The question to ask yourself is why?
What are web analytics, and why are big names like Google and Microsoft investing tens of millions of dollars into this market? Let’s answer the why first.
That’s it, pure and simple. Marketers have a need. […]