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Do you have a solid plan to make your business stand out from the crowd? Here’s what you need to know so you can put your business on the path towards digital marketing success.
Did you know that more than half of small business don’t have a website? In this day and age, that’s a recipe for disaster.
However, throwing together a basic website and hoping for the best won’t do you any favours, either. You need to have a basic understanding of how digital marketing works, and how you can use it to succeed.
Feeling overwhelmed? Don’t worry – the eight tips below will drive you to digital marketing success.
1. Make Blogging a Top Priority
How often do you browse the internet looking to read product pages or sales copy?
If you’re like most of us, not very often.
Instead, you probably search for content that’s useful, entertaining, or educational – and that’s the kind of content you should create and share on your blog.
By maintaining a blog that’s full of the latest industry news, useful tips, and educational resources, you’ll attract tons of potential customers.
You’ll see traffic from search engines, social media shares, and links from other websites.
To decide what kind of content to publish, think about the kind of problems your ideal customer faces, then create posts that help solve them. Simple.
2. Create a Strong Social Media Presence
If you want to keep the customer up-to-date and build meaningful relationships, you’ll need a strong social media presence.
Create accounts on Facebook, Twitter, and Instagram as a bare minimum, or customers might search for you on these platforms and be disappointed.
Share content that’s isn’t always self-promotional, and make sure you’re providing good value to your followers. For example, if you sell make-up, you could post weekly beauty tips, product highlights, and discussion questions.
Asking your followers to get involved is a great way to build a community around your brand and increase customer loyalty further down the line.
3. Ensure Your Site Is Mobile-Friendly
Is there anything more frustrating than a website that doesn’t work on your phone? Probably not.
Having a site which only works on desktop is guaranteed to lose you customers, but it isn’t difficult to fix.
If you’re creating a site for the first time, look for a site builder that offer responsive templates – these change automatically to make your site look good on phones, tablets, and other mobile devices.
If you already have a site that’s not mobile-ready, get a professional web designer to take a look. The steps needed to make it responsive won’t usually be too complex, and shouldn’t take long.
Be sure to test your device on multiple devices once it’s complete.
4. Know the Basics of SEO
Did you know that 93% of searchers never go past the first page of results?
That means that if your site isn’t close to the top for important keywords, you’ll see very little search engine traffic.
Luckily, it isn’t difficult to boost your SEO, and you don’t need to be an expert to make a big difference to your ranking.
The first step is choosing the right keywords to target. These should be relevant to your industry, your location, and the products or services you’re offering.
For example, if you’re selling clothes in Texas, you might target keywords like, ‘buy dresses in Texas’ or ‘Texas fashion.’
You should optimize your site by including these keywords in headers, titles, and content where natural – don’t overstuff as this will look unprofessional and could hurt your ranking.
For blog posts, try researching using keyword tools to see which terms get the most traffic but don’t have too much competition.
A term like, ‘best summer outfits’ might have too much traffic to be worth targeting, but a term like, ‘best summer outfits for teenagers’ could be niche enough for you to rank well.
For the biggest difference to your ranking, consider hiring an SEO expert.
5. Host Live Webinars and Events
Hosting live events is an excellent way to build hype around your brand and show that you’re an industry expert.
If you’re providing a service to businesses in your area, putting on a webinar where you share your expert knowledge is a great idea.
If your brand runs lots of exciting events, broadcasting one live on Facebook or Instagram could be a great way to generate buzz.
Asking for details like name, email address and phone number in order to access your live events and webinars is an excellent way to generate leads and build your email list.
Make sure that your events are always top-quality since they’re an important reflection of your brand.
6. Experiment with Social Media Advertising
Social media advertising is seriously powerful for one simple reason – you can target the right people.
Platforms like Facebook let you choose from a list of demographics like age, location, hobbies, marital status, dietary preferences, and more. This means that you can target exactly the right kind of customer for your business.
It’s not expensive to run a short ad campaign on social media, so it’s well worth experimenting with different options.
7. Build a Strong Email List
Email marketing is still one of the most effective ways to reach customers directly.
Build your email list by offering freebies in return for details, installing exit-intent popups on your site, starting a regular newsletter, and asking existing customers if they’re like to be kept up-to-date.
There should always be a good reason for customers to join your email list, so make sure it’s genuinely useful and not just sales messages.
8. Build Connections with Industry Influencers
Getting connected with influencers in your industry is an excellent way to boost your online marketing efforts.
You could offer freebies in return for reviews, create an affiliate program to encourage influencers to advertise your products or invite influencers to your events to build brand credibility.
Always focus on the relationship first, or influencers won’t be keen to work with you.
How to Achieve Digital Marketing Success
Achieve digital marketing success by creating a great blog, sharing on social media, hosting live online events, and connecting with influencers.
You’ll soon wonder how you lived without digital marketing.
Do you need help defining or implementing your digital marketing strategy? Contact me for a free consultation.